Turn purpose into a clear, profitable strategy

The best brands aren’t simply built on fantastic products or services. They’re built on purpose. Community Clothing, Kickback Coffee, and Tony’s Chocolonely don’t just sell. They stand for something.

But having a purpose isn’t enough.

When purpose isn’t embedded into strategy, it stays vague. Environmental and social impact feel disconnected from business decisions. Messaging lacks meaning. Teams pull in different directions. And the change you want to create? It never fully takes shape.

You know the feeling. You’ve tweaked your messaging and adjusted your positioning again and again. But never seem to find the clarity you're looking for.

That’s where this sprint comes in.

We take you from big vision to real action. Together, we’ll define your purpose, embed it into strategy, and craft a compelling narrative that moves people.

The result? A brand with purpose at its core. A clear direction forward. And a business that thrives commercially and meaningfully.

Who this is for

This is for founders, business leaders, and sustainability teams who are:

  • Struggling to turn purpose into a clear strategy that drives impact and business growth.

  • Frustrated by random acts of sustainability, disconnected messaging, or a lack of internal alignment.

  • Worried about being seen as performative instead of making tangible change.

  • Ready to integrate purpose into every part of the business, not just marketing.

If that sounds like you, this will give you clarity, structure, and a concrete plan to move forward.

How it works

Define the change you want to make.

  • Get absolute clarity on what your brand stands for.

  • Identify the real impact you want to create.

  • Uncover what makes you different—and why it matters.

Turn vision into actionable strategy.

  • Integrate purpose into operations, culture, and decision-making.

  • Develop a brand narrative that connects and inspires.

  • Align your team so everyone moves in the same direction.

Step into the brand you were meant to build.

  • Lead with confidence, knowing your purpose drives real impact.

  • Attract customers, talent, and partners who share your values.

  • Follow a clear roadmap that makes purpose how you do business.

1. Dream

2. Design

3. Deliver

Testimonials

  • Kevin has given me the additional motivation and energy to push ahead.

    David B.

  • He is full of great ideas and useful strategies that guided me in building a strong brand that reflects me and my business and resonates with my customers.

    Lizzie H.

  • A super clear process that provided endless clarity throughout.

    Adam J.

  • With Kevin's help, we have been able to communicate our message and educate our customers to buy less and buy better.

    Clare D.

  • Kevin has been excellent, and the result surpassed our expectations.

    Jonas S.

  • Very supportive process, Kevin always makes you feel like you are in control and offers advice where and when needed.

    Cliff L.

Clarity starts now

This is designed for brands that are serious about turning purpose into action.

If that’s you, let’s talk.