Better Strategy Starts with Better Behaviour

Most purpose-driven brands aren’t short on passion. They’re short on engagement, action, and results. They launch campaigns, design policies, and set ambitious sustainability goals. But people don’t change.

That’s because most strategies assume people act on logic. They don’t. People act on habit, emotion, and the behaviour of those around them.

That’s where I come in.

I’m Kevin, a behavioural strategist helping purpose-driven brands move people from knowing to doing.

I’ve spent my career studying how people make decisions, what drives action, and why most strategies fail. Now, I help organisations apply these insights to create real-world change in sustainability, social impact, and beyond.

I only work with brands serious about driving real change.
If that’s you, let’s talk.

Get in touch

Big ideas need clear thinking.

Impact isn’t just about having a great idea. It’s about making it happen.

I help businesses turn purpose into action by simplifying strategy, sharpening focus, and making creativity practical. The way I work isn’t conventional, but that’s exactly why it works.

Here’s what guides my approach:

Complexity slows action. I strip things back to what matters, so strategy becomes clear, practical, and achievable.
Too many ideas? Too many directions? I help businesses cut through noise, set clear priorities, and move forward with purpose.
New ideas don't come from playing it safe. I challenge assumptions, bring fresh perspectives, and make space for bold thinking.
Real change comes from stepping outside convention. I help brands find unexpected solutions that create genuine impact.
Not everything can be measured. I help leaders combine instinct with insight to make better decisions.
Impact isn't just about business. It's about shaping the future. Every action should contribute to meaningful change.

Causes I support

Actions speak louder than words. Each year, I dedicate time to support organisations advancing social or environmental causes with pro bono work. I particularly like working with organisations that promote belonging and community, and those that empower people to contribute positively to the world.