The newsletter for people who want to build a better future
Join 461+ founders, marketers and changemakers learning how to use storytelling and behavioural insights to spark change in business, the world, and themselves.
Too many smart people waste time trying to change things the hard way
If you don’t know how people really work, every shift you want to make will feel like shouting into the wind.
Stop struggling. Start making change inevitable.
How Change Works 🧠 is a weekly newsletter for people who want to understand the hidden levers of change. Whether you’re seeking to encourage behaviour in others or yourself.
We explore how to use psychology and storytelling to eliminate the guesswork from doing impactful, culture-changing work.
Each week, you’ll get ideas you can use to:
Shape messages that spark action
Create environments where change feels inevitable
Shift habits and mindsets
Turn good intentions into lasting momentum
Be the one who makes things happen
One short email a week.
Always actionable.
Often surprising.
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