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Too many smart people waste time trying to change things the hard way

If you don’t know how people really work, every shift you want to make will feel like shouting into the wind.

Stop struggling. Start making change inevitable.

Kevin Karaca, author of the How Change Works newsletter

How Change Works 🧠 is a weekly newsletter for people who want to understand the hidden levers of change. Whether you’re seeking to encourage behaviour in others or yourself.

We explore how to use psychology and storytelling to eliminate the guesswork from doing impactful, culture-changing work.

Each week, you’ll get ideas you can use to:

  • Shape messages that spark action

  • Create environments where change feels inevitable

  • Shift habits and mindsets

  • Turn good intentions into lasting momentum

Be the person who makes change happen

One short email a week.

Always actionable.

Often surprising.

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