Title of the work.
Client
Client name
Services
Workshop
Brand strategy
Copywriting
The challenge
Help us grow our audience online.
So we
Prioritised their comms channels, and built a strategy to follow. LinkedIn was where it was at, building the audience, and driving them to the website for in-depth content and to learn more. Recognising the target audience's future questions and creating answers to them to build trust, and positioning natcap as a leader in the field.
The reaction: How to take detailed Sustainability legislation and turn it into engaging social content.
The reaction: Seeing those likes come in on natcap’s LinkedIn account, and watching the followers grow and grow.