Driving growth by building community
Client
Kickback Coffee Roasters
Services
Impact Narrative
Brand strategy
Mission & Purpose
Marketing eco-system outline
The challenge
In the competitive craft coffee market, Kickback Coffee Roasters wanted to lay the foundations for a strong, authentic brand that would attract a loyal audience. Their goal was to scale their business while staying true to their mission: creating a community that celebrates adventure, connection, and the love of coffee. To achieve this, they needed a consistent tone of voice and a brand strategy that could grow alongside their ambitions.
We positioned Kickback Coffee at the core of a community coming together to share their love of adventure, community and coffee.
Our approach
We partnered closely with Alex, the founder, and Lauren, the brand manager, to unearth Kickback Coffee’s unique story and purpose. Together, we honed in on the elements that made Kickback special—its passion for adventure, community, and quality coffee. Through a series of workshops and strategy sessions, we:
Clarified the brand’s impact narrative
We crafted a compelling story, placing Kickback at the heart of a community driven by adventure and great coffee.
Wrote the mission statement
Kickback’s mission is to fuel the adventure in everyone. How? Through coffee and community.
Created the Kickback Compass
Our brand compass guides their decision-making, ensuring all marketing and business actions align with their purpose and growth ambitions.
Packaged it all up for usability
This was all neatly delivered in an actionable and accessible format to ensure consistency across the teams.
The results
With a refined purpose and clear direction, Kickback Coffee Roasters doubled down on community-building efforts, using their brand narrative as a guide to inspire loyal followers.
Expanded community events
More locations
Inspiring content
Kickback’s community events quickly became legendary, bringing people together for regular rambles, runs, bike socials, and even the now-iconic Two Brew event. They also proudly supported the Peak Divide run, solidifying their role as a hub for adventure-driven coffee enthusiasts.
Kickback’s clarity of purpose and brand consistency fueled their expansion to new locations, making them the go-to choice for those seeking coffee and community in their area.
Their content and collaborations now reflect their commitment to community and adventure, building trust and deepening loyalty among their audience.
“It was a delight working with The House Outside on our brand strategy. We’ve used the insights across a broad range of projects within Kickback. And it’s become immensely valuable for developing our brand’s voice and enabling growth within the team.”