Growing Awareness and Authority with a Targeted LinkedIn Strategy
Client
Natcap
Services
Content Creation
Communications Strategy
Graphic Design
Social Media Management
The challenge
As a rapidly growing start-up, Natcap knew they needed a stronger online presence to match their expanding influence in the nature intelligence sector.
With just over 1,500 LinkedIn followers and no social media strategy, they lacked the time and resources to build a social media presence that reflected their market leadership. Natcap came to us for a comprehensive LinkedIn strategy to drive awareness, attract new followers, and build a strong, engaged community.
Natcap needed their LinkedIn presence to match their leading position in the market.
Our strategy
To position Natcap as a trusted authority in the nascent nature intelligence sector, we developed a strategic communications approach focused on their unique strengths: scientific credibility, a mission-driven ethos, and an understanding of the market’s needs.
Recognising that engaging board-level executives in global organisations requires clear, compelling communication, we focused on two main areas:
1. Highlighting Natcap’s Mission and Expertise
We worked closely with the CEO, Head of Science Delivery, and Head of Sales to bring Natcap’s mission to life on LinkedIn, sharing content that highlighted the brand’s University of Oxford origins and scientific rigor. This helped establish credibility while showcasing their innovative approach to sustainability.
2. Educating the Audience on Business Continuity
While Natcap’s scientific depth was a key strength, we identified that the real hook for executives was business continuity. Our content strategy positioned Natcap as an essential partner for mitigating business risks associated with environmental factors, showing why measuring and acting on nature risk isn’t just good for the planet, but vital for business.
Through engaging posts, thought leadership articles, and graphic content, we expanded Natcap’s reach and built trust in the brand.
A 300% increase in followers
$10M Series A funding round
Stratospheric engagement
The results
Within 12 months, Natcap’s LinkedIn following skyrocketed by over 300%, growing from 1,500 followers to over 6,000. This growth extended to the CEO’s personal LinkedIn presence, further boosting brand visibility. Our strategy delivered an impressive 12.9% average engagement rate, well above industry benchmarks.
This increase in audience awareness and interaction has positioned Natcap as a leading voice in the nature sector. They also completed a $10M Series A funding round during this period, with their following adding credibility and confidence to investors.
Natcap is now seen as the nature intelligence company to beat, and many younger competitors are asking how they’ve grown so quickly.
