Standing out with a bold statement no-one else with dare say
Buy less, Buy Better
Client
Kustom Kit
Services
Copywriting
Graphic Design
Creative Direction
Sustainability Messaging
The challenge
In the garment industry, where greenwashing is rampant, Kustom Kit wanted to establish a sincere stance on sustainability. They needed a solid sustainability statement that would communicate their commitment to responsible production and inspire their customers to make conscious choices. With a target audience that’s busy and often overwhelmed by the complexity of sustainability, Kustom Kit sought a message that was direct, impactful, and unforgettable.
Our approach
Kustom Kit recognised that, as a garment manufacturer, their very existence impacts the environment. Embracing this reality, we worked closely with Product Manager Clare Dwyer and the team to amplify a message that was bold, honest, and deeply resonant: “Buy Less, Buy Better.”
To deliver this message effectively, we:
Simplified the Complex
We distilled the nuances of Kustom Kit’s sustainability stance into language that was clear and accessible, removing jargon and focusing on what matters to their customers.
Designed for Visibility
We placed the “Buy Less, Buy Better” message at the core of every page in the sustainability statement, making it a powerful focal point that’s hard to miss.
Focused on Authenticity
By communicating transparently and honestly, we helped Kustom Kit set a new standard in their market. This message is refreshingly different in an industry often clouded by vague claims and high-sales business strategies.
The results
With their newly articulated sustainability statement, Kustom Kit has seen significant engagement and support from customers who resonate with their message.
Increased Customer Alignment
Customers have embraced the brand’s message, showing an increased interest in ordering from a company that champions sustainability and product quality.
Recognition from Competitors
Kustom Kit’s competitors have approached them, admiring their bold stance. Showing the power of clear, honest messaging in a market fraught with greenwashing.
Positive Brand Perception
The “Buy Less, Buy Better” message has set Kustom Kit apart, reinforcing their dedication to responsible production and helping them forge a deeper connection with their audience.
“We are passionate about producing garments that last, and believe this is the root of true sustainability in the garment industry. With Kevin’s help, we have been able to communicate this message and educate our customers to buy less and buy better. Kevin’s knowledge and passion for our project, together with his understanding of our brand and market, was fantastic. His ability to get to the crux of what we needed was fundamental in bringing our vision to fruition.”