Turning Purpose Into Action

You Can’t Talk People Into Change. But You Can Design for It.

Most businesses make one big mistake.

They think that if they explain the benefits of their products clearly enough, people will act.

But people don’t work like that.

Action doesn’t happen through awareness alone. It happens when you create the conditions that make change easy, obvious, and instantly rewarding.

That’s where behaviour design comes in.

I use behavioural science, psychology, and strategic storytelling to:

✅ Make marketing more effective by designing for how people actually make decisions
✅ Turn strategy into real-world action by removing friction and increasing motivation
✅ Create lasting behaviour change, be it through sales, culture, or purpose-driven impact

This isn’t about selling an idea. It’s about making action inevitable.

Who I work with

I work purpose-driven brands, organisations, and teams that:

🚀 Want marketing that drives real customer action

🧠 Need to influence behaviour at scale

💡 Are looking to embed behavioural science into strategy

🎯 Care about making a positive social and environmental impact

No greenwashing. No performative actions. Just impact.

If you’re genuinely committed to making a difference and want the strategy to back it up, let’s talk.

We start by getting clear on the outcome, then uncover the hidden frictions, biases, and barriers stopping people from taking action.

How it works

1. Define the change you seek to make

2. Design interventions that make action inevitable

Using behavioural science, psychology, and storytelling, we craft strategies that nudge people toward the right decisions without force or friction.

3. Deliver a strategy that works in the real world

We test, refine, and embed behaviour-led solutions into your marketing, culture, and customer experience so it becomes second-nature.

Testimonials

  • Kevin has been excellent, and the result surpassed our expectations.

    Jonas S.

  • He is full of great ideas and useful strategies that guided me in building a strong brand that reflects me and my business and resonates with my customers.

    Lizzie H.

  • Kevin has given me the additional motivation and energy to push ahead.

    David B.

  • Very supportive process, Kevin always makes you feel like you are in control and offers advice where and when needed.

    Cliff L.

  • A super clear process that provided endless clarity throughout.

    Adam J.

  • With Kevin's help, we have been able to communicate our message and educate our customers to buy less and buy better.

    Clare D.

Unlock the science of change

I only work with four clients per quarter to ensure the best results.

Let’s build a strategy that moves people.

The Action Guarantee

If, after working together, you’re not clear on the plan to drive change, I’ll continue working with you at no extra cost until you are.

Because strategy should do more than sound good, it should do good.