Turn your mission into a movement

Most purpose-led brands don’t need more marketing. They need messaging that moves people to act.

At The House Outside, we help you bridge the gap between what you believe and what people actually do.

[ Trusted by changemakers ]

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Most purpose-led teams hit the same wall

You’ve got the mission. You’ve built the momentum. But people still aren’t acting. Here’s the secret:

It’s not a marketing problem.
It’s a behaviour problem.

Movements happen when strategy meets psychology.

We help you bridge the gap using behavioural science, smart marketing, and creative thinking so you can create:

  • Messaging that reflects your values and moves people

  • Strategy that accounts for how behaviour actually works

  • Campaigns and workshops that shift habits, not just headlines

Because people don’t act on purpose alone. They act on emotion, habit, and social cues. This is the same work that sits behind brands like Patagonia, Tony’s Chocolonely, and Nudie Jeans.

And it’s how you turn your mission into something people want to follow.

Lauren, Brand Manager at Kickback Coffee

“It was a delight working with Kevin on our brand strategy. We've used the insights across a broad range of projects within Kickback. And it's become immensely valuable for developing our brand's voice and enabling growth.”

What we do

Creative Copywriting

Messaging that reflects your mission and moves people to act.

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Communication Strategy

Clarity across your brand, team, and channels (without losing your voice).

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Behavioural Strategy

Create culture shifts with insight that drives action.

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Innovation Workshops

Co-create clarity, energy, and ideas that move your mission forward.

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Make behavioural science your unfair advantage

Every two weeks, I share practical, no-BS insights on behavioural strategy, storytelling, and influence so you can create change that sticks.

Join 400+ changemakers applying these secrets.