Turn your mission into a movement

We help marketing and sustainability teams apply behavioural insights to drive environmental and social change.

[ Trusted by changemakers ]

Rab Flag Kula Natcap Kickback Coffee Contour Creative Studio Enviral WorkLife Protect Our Winters

Most purpose-led teams hit the same wall

You’ve got the mission. You’ve built the momentum. But people still aren’t acting. Here’s the secret:

It’s not a marketing problem.
It’s a behaviour problem.

Movements happen when strategy meets psychology.

We help you bridge the gap using behavioural science, smart marketing, and creative thinking so you can create:

  • Messaging that reflects your values and moves people

  • Strategy that accounts for how behaviour actually works

  • Campaigns and workshops that shift habits, not just headlines

Because people don’t act on purpose alone. They act on emotion, habit, and social cues. This is the same work that sits behind brands like Patagonia, Tony’s Chocolonely, and Nudie Jeans.

And it’s how you turn your mission into something people want to follow.

Lauren, Brand Manager at Kickback Coffee

“It was a delight working with Kevin on our brand strategy. We've used the insights across a broad range of projects within Kickback. And it's become immensely valuable for developing our brand's voice and enabling growth.”

What we do

Creative Copywriting

Messaging that reflects your mission and moves people to act.

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Communication Strategy

Clarity across your brand, team, and channels (without losing your voice).

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Behavioural Strategy

Create culture shifts with insight that drives action.

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Innovation Workshops

Co-create clarity, energy, and ideas that move your mission forward.

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Get smarter about purposeful Marketing in 5 minutes a week

If your message isn’t landing, the problem might not be what you think.

Every week, I share practical, no-BS insights on applying behavioural strategy to your marketing so you can turn your mission into a movement.

Join 521+ changemakers applying these secrets.